Van Wyk Design

The message of Joel Osteen and Lakewood Church spans out towards tens of thousands of visitors and tens of millions of TV viewers, readers, and podcast listeners—each week!

What is it about this ministry that has been so “viral”—that has exploded across the world in such a short period of time via such a diverse range of media? For many, there is a deeply spiritual reason for this. However, another factor of Joel Osteen’s success is what I’ll call “Positive Marketing.”
Marketing is essentially the process of spreading a message. These days, our minds have become keenly aware of fake promises in advertising. Contrary to this, Positive Marketing makes it past our mind’s “junk mail filter” for the following reasons:

1. Positive Marketing is authentic. It is honest and trustworthy.
2. Positive Marketing always:
projects the most attractive visual image
offers the highest quality product or service
employs the best people available to back up its message
Joel Osteen’s ministry utilizes all of the principles of Positive Marketing. If we do too, prosperous results will always follow.