Grief, Design, and the Market Niche

If you’re going through hell, keep going. ~Winston Churchill

Sometimes we enter the marketplace with a big dream, some God-given ability, and a whole lot of hard work. While there, we develop a product that is the result of our talent rather than a carefully strategerized plan. Stay with me now…

My friend and amazingly talented client David Kauffman of Good For The Soul Music recently recorded a new album entitled Grief. It is a deeply spiritual and healing journey through the process of healing from the loss of a loved one. David and partner Tom Gallo then stumbled upon a market segment that has a need for the Grief set of products: bereavement-related entities and funeral services companies. I am now designing promotional material for them to reach that vast market segment.

I continue to be amazed when the result of our talents, dreams and hard work meet a market that is perfectly matched.