Does your website have the 3 Simple Qualities of a “Great” Website?

A Great Website should make the audience:

1. pleased that they visited
2. satisfied that they found the information they were looking for
3. eager to return

So, what makes a Great Website possess these 3 Simple Qualities?
1. What makes us pleased to visit a particular site?
Design is one factor. Our site may be packed with raw text like a Google Homepage, or minimalistic with just a single graphic. Regardless, our website should match our company’s look and feel. It should reflect our organization’s personality. Nothing more, nothing less. That’s called “graphic identity.” It helps our customers remember us and it works!

2. What makes us satisfied that we found the information we were looking for at a particular website?
First of all, we should be able to find the website itself. Can customers find you when searching on Google or Yahoo!? Secondly, is the navigation of our site straight-forward? Have we refreshed the content on our website lately?

3. What makes our audience eager to return?
The “eager to return” quality of a Great Website is the magic spark that happens when you mix #1 and #2 together. Neither design nor content will stand on its own for very long. An attractive website with boring or stale information isn’t worth returning to. An easy-to-find site with fresh content that is difficult to navigate or discern is not likely to attract return visitors.

Want to upgrade from a “OK website” to a “Great Website?” Take advantage of our complimentary “Coffee and Consultation” offer below and we’ll show you how.